Cyber Studies Essay -- Technology Media Technological Papers

Cyber StudiesThis essay entrust argue that the influence of new technologies are changing the relationship between the media and their audiences. This concept will be explored by examining the current media communication model and how new technologies influence its future. Future media possibilities are raised and the implications of them for the relative industries are discussed. This essay is molded around the idea that these new technologies are giving audiences the power to shape the future of media and its capabilities. The premise being discussed involves numerous participants and factors as it is becoming increasingly difficult to separate them due to technological and communication convergence. Basically this essay will demonstrate how new technologies are allowing consumers to have more control all over where, when and how they receive information. Communication and media are one and the same. As media is defined as means of communication to the public ne wspapers, TV and radio collectively, (Penguin, 1979). Media refers to the medium by which communication to a particular audience takes place. Traditionally information was communicated through these mediums via a system of centralized dissemination meaning from one source (or relatively few) to many receivers. This was the First (electronic) Media Age and it was due to technological advancements of the time that formed this communication model and introduced the concept of mass media. This remains the model dominating our societies communication today. that technological developments such as the internet and mobile phones are challenging this centralized communication system heralding in a Second Media Age characterized by distributed systems of... ...iously influenced by the advancements and integration of new technologies. Works CitedAmerican Press Institute. (2004). Retrieved folk 13, 2004, from http//www.american pressinstitute.org/content/4646.cfmCorporate Influ ence in the Media, media and advertising. (2004). Retrieved September 13, 2004, from http//www.globalissues.org/HumanRights/Media/Corporations/Ads.aspGarmonsway, G.N. (1979). The Penguin Modern English Dictionary. England Penguin Books.Media Futures Archive. (2004). Retrieved September 13, 2004, from http//www.hfac.uh.edu/MediaFutures/home.htmlMedia Magazines Forecast 2005. (2004). Retrieved September 13, 2004, from httpwww.mediapost.com/forecast2005/forecast2004temp.cfm?c=overviewThe Media Centre at the American Press Institute. (2004). Retrieved September 13, 2004, from http//www.mediacentre.org/